Best overall
Follow Up Boss
CRM with smart lead routing and AI nurture.
from $75/mo
Full Follow Up Boss review → Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.
CRM with smart lead routing and AI nurture.
AI-powered CRM and marketing automation.
| Follow Up Boss | Lofty | |
|---|---|---|
| Pricing model | paid | paid |
| Starting at | $75/mo | $79/mo |
| Free trial | Yes | Yes |
| Editor rating | ★ 4.7/5 | ★ 4.3/5 |
| Best for | Teams that need accountable follow-up. | Agents who want website + CRM in one. |