CRM & transactions · head-to-head

HubSpot CRM vs Lofty

Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.

VS
How they compare

Feature-by-feature.

HubSpot CRMLofty
Pricing model freemium paid
Starting at $20/mo $79/mo
Free trial Yes Yes
Editor rating ★ 4.5/5 ★ 4.3/5
Best for Agents scaling content + CRM. Agents who want website + CRM in one.

HubSpot CRM highlights

  • Contact management
  • Pipeline tracking
  • Automated workflows
  • Reporting & analytics

Lofty highlights

  • AI assistant
  • IDX website
  • Drip campaigns
  • Transaction pipeline