Contender
Lofty
AI-powered CRM and marketing automation.
from $79/mo
Full Lofty review → Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.
AI-powered CRM and marketing automation.
Transaction management + e-sign.
| Lofty | Dotloop | |
|---|---|---|
| Pricing model | paid | freemium |
| Starting at | $79/mo | $25/mo |
| Free trial | Yes | Yes |
| Editor rating | ★ 4.3/5 | ★ 4.3/5 |
| Best for | Agents who want website + CRM in one. | Agents managing deals. |