CRM & transactions · head-to-head

Pipedrive vs Lofty

Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.

VS
How they compare

Feature-by-feature.

PipedriveLofty
Pricing model paid paid
Starting at $14/mo $79/mo
Free trial Yes Yes
Editor rating ★ 4.4/5 ★ 4.3/5
Best for Agents wanting a flexible pipeline. Agents who want website + CRM in one.

Pipedrive highlights

  • Contact management
  • Pipeline tracking
  • Automated workflows
  • Reporting & analytics

Lofty highlights

  • AI assistant
  • IDX website
  • Drip campaigns
  • Transaction pipeline