CRM & transactions · head-to-head

AppFolio vs BoomTown

Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.

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How they compare

Feature-by-feature.

AppFolioBoomTown
Pricing model paid paid
Starting at contact contact
Free trial No No
Editor rating ★ 4.4/5 ★ 4.3/5
Best for PM-focused brokerages. Teams scaling predictably.

AppFolio highlights

  • Contact management
  • Pipeline tracking
  • Automated workflows
  • Reporting & analytics

BoomTown highlights

  • Contact management
  • Pipeline tracking
  • Automated workflows
  • Reporting & analytics