Best overall
AppFolio
All-in-one property management software.
from contact
Full AppFolio review → Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.
All-in-one property management software.
AI-powered CRM and marketing automation.
| AppFolio | Lofty | |
|---|---|---|
| Pricing model | paid | paid |
| Starting at | contact | $79/mo |
| Free trial | No | Yes |
| Editor rating | ★ 4.4/5 | ★ 4.3/5 |
| Best for | PM-focused brokerages. | Agents who want website + CRM in one. |