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CRM & transactions · head-to-head

HubSpot CRM vs AppFolio

Both are crm & transactions tools built for real estate agents. Here's how they actually stack up on price, features, and fit.

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How they compare

Feature-by-feature.

HubSpot CRMAppFolio
Pricing model freemium paid
Starting at $20/mo contact
Free trial Yes No
Editor rating ★ 4.5/5 ★ 4.4/5
Best for Agents scaling content + CRM. PM-focused brokerages.

HubSpot CRM highlights

  • Contact management
  • Pipeline tracking
  • Automated workflows
  • Reporting & analytics

AppFolio highlights

  • Contact management
  • Pipeline tracking
  • Automated workflows
  • Reporting & analytics

Other crm & transactions tools to compare.

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